Operating Model

ATIM operates through a structured process of data aggregation, structuring, and analysis.

ATIM transforms data into structured intelligence and actionable opportunities through defined analytical processes.

Data Aggregation

ATIM combines multiple data streams:

• International trade data (including Comtrade, ITC, and other international sources)
• Payment flow data (bank-specific capability)
• International visibility signals

Data Structuring

Data is standardised and organised using:

• Sector classifications
• Product categories (e.g. HS codes)
• Geographic mapping

Analytical Processing

ATIM identifies:

• Demand patterns
• Trade flows
• Market opportunities
• Sector-specific trends

Intelligence Generation

This stage produces:

• Prioritised markets
• Opportunity rankings
• Actionable insights

From Intelligence to Action

A Continuous Intelligence Cycle

ATIM operates as an ongoing process:

Data → Analysis → Insight → Refinement

This cycle ensures that intelligence remains current, accurate, and responsive to changing market conditions.

In parallel, ATIM operates as a forward pathway — converting refined intelligence into actionable trade execution.

The Next Tab, Data Sources, outlines the key data sources that support the ATIM model.

Integrated Data Sources

ATIM combines multiple categories of data to generate robust, multi-source trade intelligence.

It is designed to remain flexible and source-agnostic, allowing institutions to select and integrate data sources based on availability, cost, and analytical requirements.

ATIM can be deployed progressively, starting with accessible data and scaling to more advanced intelligence capabilities.

Phased Approach: Start with accessible data (Comtrade and visibility signals), add transaction intelligence (BICDetective), and scale to advanced datasets as requirements evolve.

Global Trade Data (Applicable to all institutions)

ATIM integrates data from a range of international sources, for example:

• UN Comtrade (API available – free access)
• International Trade Centre (API available – licensed access, usage-based)
• Additional institutional datasets (e.g. UNIDO and other international sources)

Provides:

• Global import/export statistics
• Market size indicators
• Product-level trade flows

Trade Data Sources – UN Comtrade / ITC Comparison

Important Note on Data Source Selection

ATIM is designed to combine multiple data sources, rather than relying on a single provider.

In initial deployments, UN Comtrade is typically recommended as a starting point due to:

• Open API access
• No licensing cost
• Sufficient coverage for early-stage analysis

ITC data can be introduced in later phases where:

• Enhanced data structuring is required
• Additional analytical depth is needed
• Budget and usage parameters are defined

Payment Flow Intelligence (Bank-only capability)

• BICDetective

Provides:

• Real transaction-level insights
• Actual trade corridors
• Client-level activity patterns

International Visibility Signals (Applicable to all institutions)

• Multilingual Microsites
• ExportersAlmanac

Multilingual Microsites generate international visibility signals, supported by analytics tools such as Google Search Console and Google Analytics.

ExportersAlmanac integrates data from multiple reference sources, supporting:

• Country-level filtering
• Sector mapping
• Structured trade context

Provides:

• Structured country and sector-level trade context
• Reference data for market analysis and filtering
• Support for sector mapping and trade classification

Combined Value

By combining multiple data sources, ATIM avoids reliance on any single dataset and produces more balanced, real-world intelligence outputs.

End-to-End Data Flow and Operational Model

The diagram below illustrates how ATIM integrates data, intelligence, and execution within a controlled and secure environment.

These combined data sources form the input layer for ATIM, which transforms raw data into prioritised markets, client targeting strategies, and clearly defined execution pathways

This model demonstrates how ATIM moves beyond analysis, ensuring that intelligence is systematically translated into execution.

The Next Tab, Output, shows how ATIM converts multi-source data into actionable trade intelligence.

Actionable Trade Intelligence

From Analysis to Actionable Outputs

The model below illustrates how ATIM converts structured analysis into prioritised markets, sector opportunities, and actionable recommendations.

Core Outputs

1. Priority Markets

• Identification of high-potential countries
• Ranked based on demand, feasibility, and cross-sector strength

2. Trade Corridor Analysis

• Mapping of active and emerging trade routes
• Identification of underdeveloped corridors

3. Sector Opportunities

• High-demand sectors
• Product- and service-level opportunity identification

4. Client / Member Opportunities

(Enhanced capability for banks)

• Identification of underutilised clients
• Cross-border activity insights
• Targeted engagement opportunities

From Analysis to Action

ATIM outputs are designed to be:

• Clear
• Prioritised
• Directly usable

They provide the foundation for targeted trade initiatives and commercial engagement, enabling institutions to prioritise opportunities and initiate targeted trade engagement.

The Next Tab, Value, summarises the strategic and operational value of ATIM for institutions.

A Data-Driven Intelligence Capability

ATIM transforms data into a strategic asset, enabling institutions to operate with greater precision, clarity, and confidence.

Value for Banks

• Visibility of real client trade activity
• Identification of revenue opportunities
• Optimisation of trade corridors
• Enhanced client segmentation
• Improved utilisation of FX, payments, and trade finance

Value for Chambers of Commerce and Trade Associations

• Evidence-based trade programme design
• Improved targeting of trade missions
• Enhanced SME support
• Better alignment with market demand

Measurable Benefits

• Improved decision-making
• Targeted resource allocation
• Increased effectiveness of trade initiatives
• Demonstrable outcomes

Role within ExpoTrade

ATIM is not an endpoint—it is the intelligence engine that enables:

→ Protegra (execution)
→ Multilingual Microsites (data generation)

Together, they form part of the complete MarketPilot Infrastructure.

Next Step

Return to the MarketPilot page to see how intelligence is translated into market execution and measurable trade outcomes.