Many think that by publishing their website in English, then they reach the world. However, less than 8% of the world are mother tongue English language speakers. Therefore, by not having your site published in all the major languages, you risk missing out on the searches carried out by the 90% of the world who speak another language. (Most people start their internet searches in their mother tongue.)
Your MM covers 35 languages - giving you a reach to 166 countries with 95% of global GDP.
The 10 Key Benefits of your Multilingual Microsite are:
You Advertise Your Products and Services Globally:
- It is a fact that most people search online in their own language.
- Your MM is rich in 35 foreign language keywords and phrases, helping foreign language speakers find you.
Improved International SEO Rankings:
- Given the relative lack of competition for foreign language keywords, your products and services should appear higher in search rankings in those languages and their relevant markets.
Add Multilingual features to your Home Website:
- Add a link to the MM to your Home Website so that visitors can choose the language they want to read about your company, its products and services.
Support Your International Marketing Campaigns:
- Use the relevant language version to support your marketing campaigns to specific countries; add this address to your emails to those countries.
- When launching a new product or service, add the product\service specific link to the generic link.
Improved User Experience:
- Foreign language visitors can read about your company, its products and services in their own language.
Improved SEO for your Home Website
- With at least 140 additional backlinks from your MM, it will also improve the SEO of your Home Website.
Flexibility:
- You can update the information in your MM at any time, as often as you want. No programming skills are required.
Competitive Advantage:
- Foreign language content gives you a competitive advantage over other businesses in your industry who only have a website in one or two languages.
Use as a Virtual Stand:
- Your MM can be used independently or within a Virtual Trade Mission as your Virtual Stand. The only difference is that during a Virtual Trade Mission, there will be the added functionality of live video\audio\chat.
Hosting with Dedicated Subdomain
- The annual subscription for your Multilingual Microsite includes hosting on ExpoWorld.cloud with its own dedicated subdomain.
Other Benefits:
- Direct contacts and analysis of incoming traffic to your Home Website: Give you valuable insights into the countries where your products and/or services are being sought. With hard facts, you can take out the guesswork and reduce the risk of focusing your overseas marketing.
- They represent a Very Low Cost Solution: The list price is just a few US cents per language per week.